Central European Beverage Alliance
Central European Distribution Corporation (CEDC) has formed a strategic alliance with Russian Standard Corporation, which will invest $100 million in CEDC. CEDC is one of the largest producers of vodka in the world and Central andEastern Europe’s largest integrated spirit beverage business. CEDC produces the Green Mark, Absolwent, Zubrowka, Bols, Parliament, Zhuravli, Royal and Soplica brands, among others. CEDC currently exports its products to many markets around the world, including the US, England, France and Japan. CEDC also is a leading importer of alcoholic beverages in Poland, Russia and Hungary.
Russian Standard Corporation is one of Russia’s most successful private companies with business interests in premium vodka, spirits distribution, banking and insurance. Russian Standard vodka is the global leader in authentic Russian premium vodka and the only Russian global brand with sales in over 75 markets around the world. Its 2011 sales exceeded 2.6 million 9 liter cases.
The alliance between Russian Standard Corporation and CEDC will create a powerful player in the Russian and Polish alcohol markets with best-in-class portfolios of own vodka brands and partner brands distributed worldwide.
