Natural and Organic Awards 2012 Winners announced
The winners of this year’s coveted Natural and Organic Awards were announced at a prestigious awards ceremony in London last weekend, on Sunday 1 April, after the close of business of the first day of the 
Natural & Organic Products Europe trade show.
Around 450 industry professionals attended the annual Natural and Organic Awards 2012, which were hosted jointly by Natural Products magazine and the Soil Association, and sponsored by Fitness Pharma by Natupharma. Recognising the standout brands and products of the year, the 2012 Awards were presented by BBC television presenter and organic industry supporter Kate Humble.
“Tonight is a celebration of the incredible passion that you all share for the natural and organic way of life and the values that you cherish,” said Kate Humble in her opening speech. “And it’s those values – healthy people and planet, respect and care for animals, and an ethical way of doing business – that are at the heart of what you do.”
Commenting on the high calibre of entrants to this year’s awards, Jim Manson, Natural Products editor, said: “The standard of entries this year was truly exceptional, right across the board. This year’s new product awards show how creativity and innovation is thriving in our industry; while the retailer awards were tougher than ever to judge and evidence of the remarkably high standard of natural products retailing today.”
James Twine, Soil Association certification business development director, said: “The Soil Association is proud to support the Natural and Organic Awards, in association with Natural Products magazine. These awards play an important role in helping to raise awareness and support for an impressive array of innovative organic brands and businesses. It is an exciting time for organic textiles, cosmetics and independent retail with these sectors all experiencing growth in recent years, despite the challenging economic context. These well respected and recognised awards represent a significant boost within the marketplace.”
The shortlisted nominees and winners of The Natural and Organic Awards 2012 are as follows:
BEST INDEPENDENT RETAILER
Winner: 100% Health, Paignton
Shortlisted nominees: Better Food Company, Bristol
Birkdale Health Store, Southport
BEST NEW PACKAGING DESIGN
Winner: Saucy Puds
Shortlisted nominees: Pip Organic
Pacifica Perfumes Inc.
Pure PR C/O Method
EcoZone Limited
Blend Collective
BEST ORGANIC RETAILER
Winner: Daylesford Farmshop at Ocado
Shortlisted nominee: Better Food Company, Bristol
“We are delighted to be recognised for our innovative virtual farmshop on Ocado, which has seen our online sales tripling since September. We look forward to continuing this successful partnership with Ocado, as customers all over the UK start to discover Daylesford’s award-winning food,” says Jamie Mitchell CEO of Daylesford.
BEST ORGANIC TEXTILE PRODUCT
Winner: Jackpot – Jackpot Donation Tee Spring 2012
Shortlisted nominees: Corman Spa – Organyc (Femcare)
Llynfi Textiles – Wool Jumper
BEST ORGANIC SKINCARE PRODUCT
Winner: Pukka Herbs – Pukka Ayurveda Firming Facial Oil
Shortlisted nominees: Bamford – Body Polish
Maclaren UK – Beginning Replenishing Body Lotion
BEST ORGANIC MOTHER & BABY PRODUCT
Winner: Maclaren UK – Beginning Absorbing Dusting Powder
Shortlisted nominees: Bamford – Organic Baby Balm
MacDonald and Taylor – Pitta Patta Squeaky Clean Shampoo & Bodywash
MacDonald and Taylor – Pitta Patta Bubbles & Cuddles Bubble Bath
BEST INNOVATION IN ORGANIC COSMETICS
Winner: Sophyto – Purifying Silken Cleanser
Shortlisted nominees: Sophyto – Tocotrienol Super Skin Concentrate
Sophyto – pH Optimizing Restorative Toner
THE NATURAL PRODUCTS OUTSTANDING ACHIEVEMENT AWARD
Winner: Organic pioneer Craig Sams, co-founder of Green & Black’s and Judges Bakery in Hastings
Commenting on this year’s Outstanding Achievement Award winner, Peter Kindersley, winner of the award in 2011, said: “Craig Sams is someone whom I call a true ‘eco warrior’ of the very best kind – always ready to expose the many fraudulent claims of Big Food and Big Pharma. He has ‘fought’ in the very best sense for everything we know is true and good.”
The Best New Organic Food Product, Best New Food Product, Best New Special Diet Product, Best New Drink Product, Best New Natural Living & Home Product, Best New VMS Product, and Best New Natural Beauty & Spa Product Awards, were voted for by visitors to Natural & Organic Products Europe’s New Product Showcase throughout Sunday 1 April.
BEST NEW ORGANIC FOOD PRODUCT
Winner: Pulsin’ – Beond Organic Bars
Shortlisted nominees: La Red Food B.V. – Healthy Chocolate with Palm Sugar
Pukka Herbs – Relax, Refresh, Revitalise
BEST NEW FOOD PRODUCT
Winner: Peppersmith – Peppersmith Sicilian Lemon Mints
Shortlisted nominees: The Booja Booja Company – Stem Ginger Chocolate Truffles
The Natural Brands Company – Bounce coconut and Macadamia Protein
BEST NEW SPECIAL DIET PRODUCT
Winner: Marigold Health Foods Limited – CO YO Coconut Milk Yoghurt
Shortlisted nominees: Amy’s Kitchen – Country Vegetables and Pasta Bowl
Inside Organics – Vega One All In One Shake
BEST NEW DRINK PRODUCT
Winner: Healthy Secret – Mune Healthy Water
Shortlisted nominees: Unione Trading – Alo Exposed
Flora Tea Company – Flora Tea
“We are over the MUNE to have won Best New Drink Product! Thank you very much to everyone at Natural & Organic Products Europe who voted for us. The win validates the overwhelming response that MUNE HEALTHY WATER’s ‘healthy hydration’ offering is receiving from retailers and consumers, and is perfectly timed as we head into warmer weather,” says Healthy Secret’s founder Derek Sanders.
BEST NEW NATURAL LIVING & HOME PRODUCT
Winner: Healing Bamboo – Kokoro Haramaki
Shortlisted nominees: Greenscents – Greenscents Minty Laundry Conditioner
Rockferry – Hevea Panda Teether
BEST NEW VMS PRODUCT
Winner: Quantum Nutrition Labs – Quantum Max B
Shortlisted nominees: Simply Organic Europe – Organic Burst Baobab
Interhealth Laboratories – Aussie Authentic Kakadu Plum
“We are so thrilled to accept this award for Best New VMS Product. It’s fantastic that visitors to Natural & Organic Products Europe were able to recognise just how unique our Max B product is, given that all the nutrients are produced naturally by culturing whole foods in a probiotic culture modelled on a healthy human gastrointestinal system. This delivers a wide range of end-chain vitamin forms in the most natural and healthy way. With Max B we open the EU Market for Quantum Nutrition Labs, there is much more to be expected from us in the future,” says David O’Reilly, European managing director, Premier Research Labs EU.
BEST NEW NATURAL BEAUTY & SPA PRODUCT
Winner: Pukka Herbs – Pukka Ayurveda – Firming Face Oil
Shortlisted nominees: Lotions and Potions – Compassionate Sage
Green People – Summer Sun Essentials
Natural & Organic Products Europe will return to Olympia, London, on 7-8 April 2013.
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About Diversified Business Communications UK Ltd
• Diversified UK is a fast growing event organising and publishing company based in Brighton. Diversified UK publishes Natural Products and the Natural Beauty Yearbook. In addition to Natural & Organic Products Europe, the company also organises camexpo – the UK’s leading event for complementary and alternative healthcare; lunch! – the UK’s premier out of home food and drinks trade event; office*; office INTERIORS; The Service Desk & IT Support Show; and, new for 2012, Natural Products Scandinavia.
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