Kerry Ingredients & Flavours Reflects Customer and Market Demand at IFFA 2010
At IFFA 2010, Europe’s leading fair for the meat industry, Kerry will exhibit a range of integrated solutions concepts on stand G81 in Hall 4.1. These will demonstrate how Kerry’s unique integration of technologies, application capabilities and product portfolio can help producers of meat products create consumer-preferred products faster and more cost-effectively, compared with the traditional approach of co-ordinating many different suppliers of single technologies.
Five product concepts will be available at Kerry’s stand, illustrating what can be achieved by working this way. The three below will be available for visitors to taste:
* Schnitzel (illustrated) is a complete solution for manufacturers seeking to provide improved coating adhesion and increased crispiness.
* Reduced Fat Pork Liver Pate: a liver pâté with less than 12% fat, a smooth texture and excellent mouth feel and flavour.
* Marinated Chicken Wings: chicken wings with a rich and authentic Tex Mex taste.
Not available to taste:
* Pepperoni topped pizza: a healthier pizza with reduced sodium and fat.
* Meat and Vegetable Pastry Pie: a reduced fat pastry product with lower salt and a cleaner ingredient declaration.
These concepts highlight how the new ‘One Kerry’ approach provides unique benefits to food and beverage manufacturers. ‘One Kerry’ unites Kerry’s international ingredients, bio-science, sweet, fruit and flavours capabilities, under the theme: ‘where it all comes together’. This provides Kerry’s customers with a single point of access to the company’s industry-leading market applications expertise and broad technology base.
Karl Burkitt, strategic marketing director for Kerry Ingredients & Flavours EMEA, explains: “This is a huge change in the way we work, but it is driven by our understanding that customers increasingly need to work this way for them to meet the needs of their markets and customers. It is all about delivering customer-focused innovation.”
CAPTION:
Schnitzel is a complete solution for manufacturers seeking to provide improved coating adhesion and increased crispiness.
