McCain Foods Signs Up to e.fundamentals to Help Drive Online Sales
McCain Foods, the world’s largest manufacturer of frozen potato products, has signed up to eCommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.
McCain Foods has become a client of e.fundamentals’ core retail service, which continuously reports how brands are performing against eight ‘fundamentals’, identified as the key elements that influence online sales. It flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.
McCain Foods joins many of the world’s leading brand manufacturers using e.fundamentals to manage and improve their eCommerce sales performance, including Birds Eye, General Mills and Weetabix Food Company.
Nick Sultanti, E Commerce & Digital Category Manager at McCain Foods, comments: “Ecommerce is growing in importance for McCain. We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insight. In addition, they’re providing the support we need to help us maximise our growth and also the expertise to deliver their tool to our wider business.”
