FDBusiness.com

NMP Systems partnered up with Danone Waters to roll out its Nature MultiPack technology across bottles of Evian in France and Belgium.

The technology, which consists of the bonding together of PET bottles with specially developed adhesives, will make its debut this month. Convenient handles and individual bottle orientation effectively convey marketing messages, NMP Systems said, while the pack is designed to endure transportation and merchandising logistics while remaining easy for consumers to separate bottles from the pack.

Compared with paperboard, shrink film and plastic ring based multipacks, Nature MultiPack uses dramatically less packaging material and delivers a premium look and feel, the Düsseldorf-based KHS subsidiary said.

Danone Waters global engineering vice-president Frederic Maetz said: “Our leadership committed immediately to the partnership and earned first-in-market advantages. Danone Waters R&D, engineering, industrialisation, quality, and marketing people enjoy working closely together with the dedicated people from KHS and NMP Systems.”

Professor Niemeyer, chairman of the executive management board for KHS, continued: “Disruptive innovation is an important part of our strategy at KHS, as well as within the Salzgitter group of companies. Nature MultiPack will change the future of packaging. With this innovation, we have reinvented ourselves. After introducing the world to shrink packs over 50 years ago, with this packaging we are again proving to be successful with a market-defining hit.”