FDBusiness.com

Lactium has launched a social media campaign to inform and connect with its consumers.

The result of over ten years of research, Lactium is a milk protein hydrolysate that contains a bioactive peptide with relaxing properties. As a unique, innovative and patented bioactive ingredient, Lactium does not suppress stress factors but decreases stress-related symptoms such as sleep disorders or impaired memory. It helps in coping with both chronic and acute stress. Lactium was developed by Ingredia Nutritional for use in dietary supplements as well as functional foods and beverages.

The effectiveness of Lactium is clinically proven; Lactium is natural, safe and presents no side-effects.

A complete social media strategy

Used in a large range of dietary supplements around the world, Lactium exceeds consumers’ expectations.

To communicate and interact with these consumers, Lactium reinforces its presence with several social media tools: Facebook, Twitter, a Youtube channel, and a brand-specific website.

Lactium’s social media presence creates a community for consumers to discuss about their experiences with Lactium.

The objective of Lactium’s website is to provide consumers with information about Lactium’s origin, its mechanism of action and see existing products on the market. The website offers information for current users of Lactium and consumers who want to find a natural solution to manage their stress. The website is mobile-optimised so that consumers can view it on all kinds of devices, including smartphones and tablets.

Lactium® is an ingredient of natural origin made from milk proteins. Developed by Ingredia’s laboratories in France.