FDBusiness.com

The European business of Mondelēz International has invested $50 million (HUF11 billion) over the past three years in the development of the Székesfehérvár chocolate plant at one of its group members, Győri Keksz. Three new production lines have been installed producing Milka and Cadbury choco-bakery sandwiches exclusively in this plant, mostly for export but more recently for the Hungarian market as well. The investment financed fully by company funds created more than 350 new jobs in the region.

Thanks to the investment, real power brands have now moved into the facility. The choco-bakery sandwich products of Milka and Cadbury with TUC, LU and Ritz biscuits are now all produced in this plant – these products have become huge successes for the snacking giant since their launch. In order to meet increasing market demand, the company has not only installed three new lines but also extended the production area with a new chocolate silo and a packaging and raw materials warehouse. The new investment realized in three phases has increased production capacity by 70% and created more than 350 new jobs in the region.

“Mondelēz International is investing big to ensure that its power brands are manufactured on state-of-the-art equipment. Our company invested more than $1 billion worldwide in our supply chain capacities since 2012 and we have plans to do even more. Our Székesfehérvár investment put this plant on the confectionery map of Europe. We are committed to realizing its full potential to create delicious moments of joy for our consumers,” says Philip A Hodges, Senior Vice President, Integrated Supply Chain, Mondelez Europe.

Mondelēz International’s Hungarian subsidiary has been operating in Hungary for twenty years. Its product portfolio encompasses popular brands like Milka, Sport szelet, Győri Édes, JóReggelt!, Dörmi, TUC, Halls and Negro.

The company has two production facilities in Hungary – the Győr plant at Győri Keksz Kft., produces Negro health drops and Halls candies while the Székesfehérvár plant produces real world brands, like the innovative chocolate-and-biscuit sandwiches of Milka and Cadbury and the TUC and OREO biscuits, besides popular heritage brands (Győri édes, Pilóta).