FDBusiness.com

Ronald Kers, the new chief executive of 2 Sisters Food Group, has spelled out his vision for the future of the company. His first 100 days have been taken up with an assessment of the opportunities for the group and creating the new initiatives he plans to put in place.

Ronald Kers comments: “2 Sisters can capitalise on global trends that can take us to the next level. Poultry is a growth market so fundamentally attractive. Consumers are also increasingly looking for healthy, convenient and affordable food, and both our poultry and our non-poultry businesses deliver this. The rise of ‘retailer own brands’ is another big opportunity. These are becoming the biggest brands in the world and if we can use our scale and expertise, we can stay ahead of our competitors and succeed in the longer term.”

Ronald Kers.

Ronald Kers’ ‘Framework for Success’ plan includes key elements such as the formation of a transformation team; an acceleration of the turnaround of all poultry operations in the UK & Europe and the merger of its UK Poultry and Added Value divisions.

Current UK Poultry managing director Keith Packer will lead the merged divisions, with operational support from director Antonio Boparan, who will also head up subsidiary Amber Foods.

Ronald Kers continues: “A merged poultry operation will help deliver end-to-end solutions from farm to fork and also for us be more aligned across fresh and added value poultry, something our customers are increasingly asking for. And a dedicated transformation team will be focused on driving business change for the benefit of all managing directors, but without the distraction of the ‘day-to-day’ operations.”

Other changes include:

* After 37 years in the food sector, group technical director Chris Gilbert-Wood has decided to retire in 2019. As a result, the group is hiring Greencore Group technical director Helen Sisson. Helen will join the business in early 2019.

* Commercial director Frank Robinson will leave in November and handover to Dan Howell, who takes up the role after 10 years at Muller, most recently as commercial and strategy director for Muller Milk & Ingredients.

Ronald Kers elaborates: “Building a high performance organisation means we need the right leaders in the right roles in our business. I am delighted to get Helen and Dan on board to lead the journey to becoming a high performance organisation based on discipline, agility and accountability I know Dan very well from my time at Muller and also the high regard retail customers have for him. Helen’s reputation as one of the UK’s most well-respected technical leaders is well known and it’s a real coup to have her at 2 Sisters. They will help us to get the next level.

“Clearly we are undergoing a period of rapid change and I do know that sometimes the pace of change can be unsettling. However, we need a laser-like focus on doing things differently, and with discipline, we can achieve our goals to turnaround our core business, set it up for future profitable growth and strengthen our balance sheet.”