Unilever Acquires Graze
Unilever has acquired graze, the UK’s leading healthy snacking brand, for an undisclosed sum. Founded in 2008, graze produces a range of snacking nuts, seeds, trail mixes and snack bars, with no artificial ingredients. Having started with a snack box delivery service, graze is now a multichannel brand, with products available via retail stores, e-commerce and direct to consumer.
With a broad portfolio of healthy snack products, graze accelerates Unilever’s presence in the fast-growing healthy snacking and out of home markets.
Nitin Paranjpe, president of Unilever’s Food & Refreshment business, says: “graze is the leading healthy snacking brand in the UK – delivering consumers fabulously tasty snacking options, delivered in beautiful packaging. A truly multichannel brand, graze offers personalisation, convenience and great nutrition, brilliantly meeting the needs of millennial consumers.
“Accelerating our presence in healthy foods and out of home this is an excellent strategic fit for the Unilever Food & Refreshment business, and a wonderful addition to our stable of purpose driven brands. We look forward to working with the graze team to grow the business, leveraging their tech and ecommerce expertise for our wider portfolio, and offering more consumers the opportunity to snack in a healthier way.”
